The corporate landscape has undergone significant changes in the past four decades. Today, the most valuable companies in the world include Microsoft, Apple, Amazon, Tesla, Nvidia, Meta (Facebook), and Alphabet (Google). These companies, known as digital natives, leverage their knowledge, talent, subscriber networks, and innovation as their core assets. This is a stark contrast to the giants of the 20th century such as General Electric, U.S. Steel, General Motors, Ford, and ExxonMobil, who relied on land, buildings, machines, warehouses, and physical infrastructure to produce physical goods.

Plugin Alliance hosted an exclusive-invite-only Leadership Workshop, titled “Capitalizing on the Unseen: Intangibles in Focus” in Delhi, on 14th December 2023. The Workshop was facilitated by Prof. Anup Srivastava, Canada Research Chair and Full Professor, Haskayne School of Business,Calgary; Past Professor Kellogg and Tuck Schools of Business.

The interactive workshop, graced by leaders of prominent enterprises and key stakeholders of the Plugin Alliance, encompassed an array of critical and forward-thinking topics.

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The Leadership Workshop underscored the imperative shift towards intangible assets in today's corporate ecosystem, fostering a profound understanding among attendees. As businesses navigate this transformative era, the insights and strategies gleaned from this exclusive gathering are poised to drive sustainable growth and innovation, propelling the next generation of industry leaders towards unprecedented success.

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